This shop, the closest one to the entrance from the alley behind the Leaky Cauldron, sells all sorts of cauldrons. Outside the shop, a stack of them shines in the sun, under a sign that reads:

Cauldrons
All sizes
Copper, Brass, Pewter, Silver
Self-Stirring
Collapsible

The headquarters of the Daily Prophet are located in Diagon Alley, as the newspaper instructs that letters to the editor should be sent here by owl.

In 1998, with Voldemort fully in charge of the Ministry of Magic, a number of Diagon Alley shops closed, replaced by these nondescript shops devoted to the Dark Arts. Of course, even at other times, such shops exist just around the corner in Knockturn Alley, too.

A dimly lit shop which, according to the sign, sells tawny, screech, barn, brown, and snowy owls.

An ice cream parlor with outdoor tables.

A large wizarding bookshop filled with shelves stacked to the ceiling, Flourish & Blotts is the primary - and perhaps only - supplier of textbooks for Hogwarts, though of course that's far from all they sell. The shop holds occasional book-signings, such as when Gilderoy Lockhart stopped by in 1992, and sells books via owl. In addition to the store's manager, who at times helps customers himself, the store also employs an assistant manager (paid 42 Galleons a month) and an assistant. The job is not altogether easy, as wizarding books might attempt to bite or simply be completely invisible, and fights are apparently commonplace enough that a classified posting for a new assistant manager requires that he or she be good at breaking up fights.

This shop sells a wide variety of tricks and practical joke items. Such items are Dr. Filibuster's Fabulous Wet-Start and No-Heat Fireworks here in 1992.

A large white marble building and Diagon Alley fixture, staffed by goblins. This is where the citizens of the Wizarding World keep their money. But be very careful, the goblins are very stiff and don't forget your key!

The Leaky Cauldron is a small pub as well as a type of inn. It's a place for everyone, families, couples, newlyweds, single people, students, teachers, and wizards and witches of all ages and stereotypes.

Though far from the only wizarding clothier around, Madam Malkin's seems to be the best, as it is the place where most Hogwarts students purchase their robes. Madam Malkin herself is a friendly, squat witch, though she seems a bit out of touch at times. Madam Malkin's is located next door to Flourish & Blotts, and in addition to selling Hogwarts school robes they also sell robes which are "spangled, self-ironing, beautifying, slimming, fattening, lengthening," and "temperature-adjusting" and they carry robes made by Whopperwear "for the outsize witch or wizard." A later advertisement states that every robe sold at the store is "self-ironing and repairing" as well.

A company that helps witches remove "warts and worse," and that recently advertised for Junior Potion mixer in the Daily Prophet. Madam Primpernelle's is located at 275, Diagon Alley.

A very crowded pet store, noisy with the sounds of all the animals. The proprietor is a witch who wears heavy black spectacles. She offers advice and sells things like rat tonic. Other creatures for sale include: enormous purple toads, gigantic tortoise with jewel-encrusted shell (probably a Fire-Crab), poisonous orange snails (Streelers), a fat white rabbit that changed into a top hat and back, cats of every color, noisy cage of ravens, custard-colored furballs (probably Puffskeins) sleek, black rats, rather more intelligent than normal rats.

Located at 18a Diagon Alley, and the publishers of Fantastic Beasts and Where to Find Them.

"Makers of Fine Wands since 382 B.C," Ollivander's is a narrow and shabby little shop with a window display consisting of a single wand resting on a faded purple cushion. Inside the walls are lined floor to ceiling with thousands of narrow boxes, which Mr. Ollivander chooses from when trying to find a wand to match each customer.

Quality Quidditch Supplies once displayed a full set of Chudley Cannons robes in the front window and a Firebolt, Nimbus 2000, and many other racing brooms.